Inspiring TikTok audiences to channel their inner ‘BAGA’ at dinna time.

The Challenge: Earlier this year we named Baga Chipz the Creative Director of McCain Chips to launch a new brand proposition – Anything Goes – and our fans across the country loved it. This time around, we needed to bring Baga’s out-of-this-world attitude to skinny screens amidst a very in-this-world cost of living crisis… so how could we take Baga’s electric energy and combine it with one of the nation’s most down to earth brands?

The Idea: Baga Chipz knows a thing or two about making teatime much betta, so we created two TikTok videos that put our chips and her creative prowess to test for the dinner occasion. We chose very specific scenes and trends that were close to the hearts of our audience – picky dinners from the freezer, housemate drama, the five-to-nine routine, and of course, airfryer hype – to show that when it comes to ya midweek meal, Anything Goes!

Putting the world’s biggest soft drink at the heart of Europe’s summer music scene.

The Challenge: Coca Cola were losing relevance with teens and young adults. To combat this, they set about associating themselves with the category’s biggest passion – music. But a fizzy drink can’t just appear in the world of music and expect young audiences to suddenly care. They needed to do more.

The Idea: Feel Every Beat Of Summer was born – a campaign that worked to put the magic of Coke at the heart of summers biggest music events. We partnered with the season’s biggest festivals all over Europe and offered exclusive tickets for our fans and their friends to come together and experience a whole new side of music.

At the core of the campaign was a TVC that ran in over 40 European markets throughout the summer months, positioning the product as the ticket to the ultimate summer of music (literally). Our bottle of Coke whipped and whirred through a day in the life of a festival with friends, and a suite of OOH posters, radio ads, content and banners were created to match.

A fashion launch that subverted category conventions.

The Challenge: With Lidl having released a merch range in Europe in 2020 that sold out almost immediately, they were anticipating the same thing would happen here in the UK. This quick sell out unusually became our business problem, as they didn’t want the merch to be gone and out of people's minds as quickly as they were off the shelves…

The Idea: Knowing that obsession with 90s culture is alive and kicking, we established a bright, bold 90s aesthetic for the range. We then created a flurry of content before the Lidl by Lidl range even dropped, ensuring Lidl lovers (and beyond) were hyped for what would be the fashion launch of the year. Once on shelves the range practically spoke for itself, appearing in over 382 pieces of earned media across the UK.

Helping keep first time drivers safe on the roads and anxious parents sleeping easy at night.

The Challenge: To turn around Garmin dashcam’s sliding sales by shifting perceptions from a device that merely records road accidents, to a tool that can help prevent them.

The Idea: Thousands of ‘just-passed’ drivers still have dangerous driving habits, leaving parents fearing the worst each time their children get behind the wheel. We needed to shake up the usually functional category with an emotional campaign to reposition Garmin dashcams and show how they could be used to their full potential.

The “Eye on the Road” program increased mentions of Garmin during Road Safety Week by 77% and saw a total reach of 42.5 million—completely repositioning Garmin dashcams in the category and providing the space for Garmin to speak as a safety expert.

Giving a voice to one of the biggest music streaming services in the world.

The Challenge: Amazon as a brand has very little emotional connection with those who use its services. Despite operating as a separate entity, Amazon Music have the same reputation… which is especially important to overcome in the inherently emotive world of music.

The Idea: Position the brand as our audiences ‘best friend in music’, by showing up when and where it counts. We started from the ground up, establishing a playbook that would inform the way we behaved in each of our European markets.

Once everyone was on board with our approach it filtered through everything we did – from evergreen content like Italy’s weekly release round up, to bigger campaigns like honouring Women’s History Month.

A campaign to transform people's fears into life-changing motivation, while taking AXA from ‘bill payer’ to ‘wellbeing partner’.

The Challenge: To help AXA PPP healthcare move away from simply being “the one who pays the bills when things go wrong” to being a “proactive wellbeing partner”.

The Idea: We created a platform for people take ownership over their fears by turning them into the motivation they needed to live a healthier life.

Our expert-lead panels debated the various aspects of exercising, eating better and increasing mindfulness; then they helped AXA PPP healthcare develop an online platform that the public could use to identify and talk about their fears.

Why? Because the more people seen to be facing their fears, the less afraid others were to do the same. This activity was backed up with a range of incentives provided by AXA, offering free gym access and other wellbeing rewards to help our audience truly take ownership over their fears…

An appeal to a new generation of fundraisers to stand up and raise vital funds for the fight against cancer.

The Challenge: Stand Up To Cancer is the youthful subsidiary of Cancer Research UK and each year, they’re tasked with the goal of inspiring the country’s youth to raise money to support cancer-fighting science. Gen Z are a progressive bunch, but how could we inspire them to put their money where their mouth is?

The Idea: To flip the narrative on its head by talking about the “killer science” Stand Up To Cancer is funding. So we made as much noise as we could via a through-the-line campaign that built awareness of the cause, inspiring supporters to raise the cash needed to fund research into cutting edge cancer treatments.

We positioned Stand Up To Cancer as a collective rebellion of like-minded individuals who were determined to overthrow it with killer science. Alongside our awareness messages we devised a number of unique and daring mass fundraising activities each with their own rebellious twist – from taking on a ballsy bake to donning vibrant tangerine pants – allowing our supporters to raise cash and take cancer out.

A celebration of the meticulous craftsmanship that goes into Glenfiddich's 21yo Gran Reserva.

The Challenge: After maturing for 21 years, Glenfiddich’s single malt is transferred into first fill bourbon barrels that once contained rum from the Caribbean. It’s an innovative approach to finishing whisky, and what makes the 21yo Gran Reserva both luxurious and unique. Trouble is, the Glenfiddich brand doesn’t exactly have a reputation for luxury…

The Idea: Tell the 21yo Gran Reserva story through the lens of UK tastemakers also known for their ‘finishing touch’. We commissioned GarconJon, a leading fashion photographer to create a photo series of 21 craftsmen, and selected four of the most interesting stories to document in longer form.

We cast Glenfiddich's brand ambassador Mark Thomson to interview our four selected craftsmen, specifically focusing on the finishing touch each of them apply to make what they do exceptional.

Simplifying that which is inherently un-simple to help patients and their families better understand their heart conditions.

The Challenge: People look to The British Heart Foundation to gain a greater understanding of their conditions… but sometimes these conditions aren’t the easiest things to explain.

The Idea: We created a series of animations that carefully and simply explained a number of the most common heart conditions in the UK. It was a matter of taking very complicated and at times, sensitive, concepts to create a series of scripts that explained the conditions in an accessible way. These animations came immediately after the BHF relaunched their brand, which meant that both tonally and visually they were the first of their kind for the charity.

Inspiring Hyundai's community to make the most of two-more-minutes of daylight that each dark day in January offers.

The Challenge: Hyundai wanted to position themselves as brand that inspires optimism. But in the dead of winter, a season that's notoriously bleak, it wasn't going to be so straightforward.

The Idea: We discovered that once the winter solstice passes each year, an average of two more minutes of daylight is added back into each day. Using this as inspiration, we found four people who make the most of the daylight to focus on their passions.

We followed them for a day to understand their story and created four documentary style videos that were shared across Hyundai's social channels.

Making SunPat Peanut Butter matter to guys in their late teens and early twenties.

The Challenge: For the first time in their brand’s history Sun-Pat wanted to engage young men aged from 18-25, a radical departure from their previous ‘ASDA Mum’ audience.

The Idea: We rose to the challenge to make it happen… with another challenge. Working with some of YouTube's biggest names (Nile Wilson, Andrew Henderson, and Charlie Morley). We put the call out to their collective audiences to submit challenge ideas, and after a week of working closely with them to select a winner The "Thirsty Crab Challenge" was born.

A short series that uncovered the secrets of 4yo's in the playground, and the joy of jelly in their lunchboxes.

The Challenge: With a new school year just weeks away, Hartley's wanted to remind parents of their children's favourite lunchtime snack... the Jelly Pot.

The Idea: We enlisted the support of six very hungry five year olds and sat them down together to listen into what kids talk about at lunch time. Turns out, it's not much different to adults.

We cut together six videos across a range of topics like family, friends and love. These ran on Facebook and YouTube pre-rolls.