I’m Beth, a conceptual copywriter and creative director who has spent the past twelve years working at agencies in Melbourne and London. I get excited about insight-driven ideas, authentic storytelling and meticulous craft. Lucky for me, I’ve been able to put all three into practise over the years across ATL, digital, editorial, social, PR and beyond.

SKILL SET

Concepting
Copywriting
Pitching
Art Directing
Mentoring
Presenting
Managing
Scripting
Interviewing
Scamping
Directing

EXPERIENCE

DEC 2023 - Present // Creative Director – Leo Burnett

JUN 2021 - NOV 2023 // Creative Lead – We Are Social

MAR 2020 - JUN 2021 // Senior Creative – Laundry Service

SEPT 2019 - MAR 2020 // Senior Creative – Golin

JAN 2019 - SEPT 2019 // Freelance Creative – Fold 7, Studio of Art & Commerce, Feed

JAN 2017 - JAN 2019 // Copywriter – Nonsense

JAN 2016 - JAN 2017 // Copywriter – Gravity Thinking

SEPT 2015 – OCT 2016 // Freelance Writer – The Nudge

MAR 2014 - FEB 2016 // Creative – Born Social

NOV 2011 – FEB 2014 // Editor – Small Werld Media

EDUCATION

BA of Communications in Creative Advertising from RMIT University

References available upon request

Fancy a chat?