Simplifying that which is inherently un-simple to help patients and their families better understand their heart conditions.

The Challenge: People look to The British Heart Foundation to gain a greater understanding of their conditions… but sometimes these conditions aren’t the easiest things to explain.

The Idea: We created a series of animations that carefully and simply explained a number of the most common heart conditions in the UK. It was a matter of taking very complicated and at times, sensitive, concepts to create a series of scripts that explained the conditions in an accessible way. These animations came immediately after the BHF relaunched their brand, which meant that both tonally and visually they were the first of their kind for the charity.