Inspiring Hyundai's community to make the most of two-more-minutes of daylight that each dark day in January offers.

The Challenge: Hyundai wanted to position themselves as brand that inspires optimism. But in the dead of winter, a season that's notoriously bleak, it wasn't going to be so straightforward.

The Idea: We discovered that once the winter solstice passes each year, an average of two more minutes of daylight is added back into each day. Using this as inspiration, we found four people who make the most of the daylight to focus on their passions.

We followed them for a day to understand their story and created four documentary style videos that were shared across Hyundai's social channels.