Inspiring TikTok audiences to channel their inner ‘BAGA’ at dinna time.

The Challenge: Earlier this year we named Baga Chipz the Creative Director of McCain Chips to launch a new brand proposition – Anything Goes – and our fans across the country loved it. This time around, we needed to bring Baga’s out-of-this-world attitude to skinny screens amidst a very in-this-world cost of living crisis… so how could we take Baga’s electric energy and combine it with one of the nation’s most down to earth brands?

The Idea: Baga Chipz knows a thing or two about making teatime much betta, so we created two TikTok videos that put our chips and her creative prowess to test for the dinner occasion. We chose very specific scenes and trends that were close to the hearts of our audience – picky dinners from the freezer, housemate drama, the five-to-nine routine, and of course, airfryer hype – to show that when it comes to ya midweek meal, Anything Goes!