An appeal to a new generation of fundraisers to stand up and raise vital funds for the fight against cancer.

The Challenge: Stand Up To Cancer is the youthful subsidiary of Cancer Research UK and each year, they’re tasked with the goal of inspiring the country’s youth to raise money to support cancer-fighting science. Gen Z are a progressive bunch, but how could we inspire them to put their money where their mouth is?

The Idea: To flip the narrative on its head by talking about the “killer science” Stand Up To Cancer is funding. So we made as much noise as we could via a through-the-line campaign that built awareness of the cause, inspiring supporters to raise the cash needed to fund research into cutting edge cancer treatments.

We positioned Stand Up To Cancer as a collective rebellion of like-minded individuals who were determined to overthrow it with killer science. Alongside our awareness messages we devised a number of unique and daring mass fundraising activities each with their own rebellious twist – from taking on a ballsy bake to donning vibrant tangerine pants – allowing our supporters to raise cash and take cancer out.